Industry
Recruitment Team & Sales
Further Information and Sales: Mikko Kaikkonen Marketing Applicants: Elina Liikka
Sales Job Market
Sales cannot be considered a separate industry in the same way as the other industries we have presented, but we consider it so important and relevant to all sectors that we treat it as its own industry.
There is a wide range of sales roles, and the definition of sales itself varies with the trends of the era. The division between B2B and B2C sales is common, but in terms of the career path of an individual salesperson, both have many similar elements.
The sales industry has changed siSalespeople bring money to the company. Therefore, it is essential to always have a) motivated and b) competent individuals in sales. These two elements form the foundation that a company needs when considering hiring a new person.
Due to the nature of sales, there are relatively many people in the job market interested in changing roles. The bigger question is whether the sales role being offered is attractive. Depending on the job offered and the employer's awareness, recruitment can be based on either advertisement searches or headhunt-like approaches involving direct contact.
When recruiting salespeople, the use of consultants is common. The goal of the recruitment team is always to connect a suitable expert with the long-term service of our client company.
gnificantly due to digitalization and social media, resulting in fragmented sales roles. Successful B2B sales today rely on different elements than they did, say, ten years ago, let alone twenty. Additionally, there is a growing belief that sales is an essential element of job descriptions for individuals beyond salespeople themselves.
Meeting people remains at the core of sales work. Despite the development of new tools that enhance sales, sales is fundamentally about connecting with people. Therefore, there will continue to be demand for salespeople and sales managers.
Recent trends in B2B sales include:
- Use of networks, e.g., in social media
- Digitalization and inbound marketing
- Growth and utilization of data
- Fragmentation of sales channels
The career paths of salespeople are often colorful, as an individual salesperson's life cycle in a company is typically a few years rather than, for example, decades. Success in sales is often context-specific, unlike that of a logistics worker, for instance.
