Sales Recruitment & Headhunting for Companies

Salespeople bring money to the company. Therefore, it is essential to always have a) motivated and b) competent individuals in sales. These two elements form the foundation that a company needs when considering hiring a new person.

Due to the nature of sales, there are relatively many people in the job market interested in changing roles. The bigger question is whether the sales role being offered is attractive. Depending on the job offered and the employer's awareness, recruitment can be based on either advertisement searches or headhunt-like approaches involving direct contact.

When recruiting salespeople, the use of consultants is common. The goal of the recruitment team is always to connect a suitable expert with the long-term service of our client company.

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NBO & Recruitment Team

Modern Solution Sales Partner NBO Needed Agile Recruiting Expertise. With the Help of Rekrytointitalli, NBO Found Several New B2B Sales Experts in Just Six Months.

Modern solution sales pioneer NBO is in a significant development phase. Founded in 2010, New Business Office serves over 30 top brands in its field, supporting their sales with modern new customer acquisition.

NBO initiated a collaboration with Rekrytointitalli because growing demand required new talents quickly. NBO's sales started to gain momentum in the fall of 2020, and to support this growth, they needed new B2B sales experts. In recruitment, NBO decided to use a partner because the company's leadership wanted to focus on core activities.

The partner responded promptly to the recruitment needs. With the help of Rekrytointitalli, NBO found several new experts.

"The recruitment process went very smoothly and easily," says Tuuli Törmäkangas, HRD Manager at NBO.

"The Recruitment Process Went Very Smoothly"

The recruitment of new experts began in September, and two months later, NBO hired two new B2B sales experts. After that, new New Business Managers were hired steadily.

"Elina quickly grasped our needs and the kind of experts we were looking for," says Tuuli Törmäkangas, referring to Elina Liikka, a recruitment consultant who handled NBO's recruitment process at Rekrytointitalli.

According to Liikka, the collaboration with NBO has been open and effortless.

"It has contributed to the rapid implementation and success of recruitment projects. It has been a real pleasure to be involved in NBO's growth," she says.

"Rekrytointitalli Quickly Understood Our Needs"

The recruitment process also received praise from NBO's new B2B sales experts. Contact on LinkedIn was considered interesting, interviews were pleasant, and the recruitment process was smooth.

"I might not have been as interested in the position if Rekrytointitalli hadn't contacted me directly on LinkedIn. After the initial contact, I looked into the company, and it seemed interesting," says Teemu Tuomainen, New Business Manager at NBO since spring 2021.

"Talking with Elina felt natural—more like a conversation than a job interview," says Carlos Soto, who started working at NBO in the winter of 2021.

"The Recruitment Process Was Open and Well-Communicated. I Knew Where We Stood All the Time"

Both Soto and Tuomainen were involved in other recruitment processes at the same time. They applied to NBO after receiving a LinkedIn contact message stating that NBO was hiring.

"I checked the company's website and became interested immediately," says Soto.

One week after the interview with Rekrytointitalli, both were informed that they had passed to the next stage and would be interviewed by NBO. For Teemu Tuomainen, the experience with a recruitment partner was his first—and a good one.

"The recruitment process was open and well-communicated. I knew where we stood all the time. And I knew that if I wanted, I could have asked Rekrytointitalli for tips on the job interview. Overall, I had a good feeling about the recruitment," says Tuomainen.

"In Our Conversations, We Felt Like We Understood Each Other: It Brought Confidence and Peace to Recruitment"

Recruitment, at its best, is a streamlined process with only winners. An organization that finds dedicated employees, and individuals who get to use their expertise. When several new experts are found in a short time, we can talk about exceptionally successful recruitment.

Quantity alone does not make recruitment a success; quality does. According to Tuuli Törmäkangas, HRD Manager at NBO, using a partner in recruitment requires trust.

"Does the recruitment partner understand the nature of our business and the type of expertise we need and the kind of people we are looking for? Can an outsider understand the atmosphere and dynamics of the work community when they are not in contact with us daily?"

"In our discussions with Rekrytointitalli, we got the feeling that we understood each other. It brought confidence and peace to the recruitment. And trust that the partner knows how to focus on the right things in recruitment," says Törmäkangas.

"The Recruitment Partner Had Experience, Insight, and the Right Contacts"

According to Törmäkangas, the partner added various value to NBO's recruitment:

"The partner helped us save time and focus on our core business. We didn't waste extra energy thinking about recruitment. We could trust that the collaboration works and that Rekrytointitalli would find good candidates for us to interview."

"The partner brings experience, insight, and the right contacts to recruitment," says Törmäkangas.

"The partner has extensive experience in recruitment and various industries, as well as a lot of experience with different applicants and how to highlight their skills in the best possible way in the early stages of recruitment. It benefits everyone."

"I'm Really Satisfied"

Teemu Tuomainen and Carlos Soto have quickly settled into their new roles. They have quickly become part of NBO's low-hierarchy team.

"I've had responsibility from the start. And I've already learned a lot. The job is even more than I expected. I'm really satisfied," says Soto.

"We've got wonderful people on our team. We have a really good team," says Tuuli Törmäkangas, HRD Manager at NBO.

Roles Sought:

New Business Manager, B2B Sales Role

Service Used:

Hybrid Recruitment

Collaboration Began:


Projects Completed:


Additional Information:

Elina Liikka, Rekrytointitalli
040 161 2474

Recruitment Team Solutions

When considering the recruitment of a salesperson, we often begin by discussing with the customer why the company would be appealing to the new salesperson and what elements make up the profile of the suitable salesperson for the role in question. The role can be modified based on this discussion. Additionally, we emphasize the importance of a successful onboarding process. The MPA test we use provides valuable information not only for the recruitment decision but also for planning the orientation and development of the individual.

Our typical assignments include advertisement searches or a hybrid search approach, which combines advertisement search with elements of headhunting. We offer a 12-month recruitment guarantee for our placements.

Learn more about our range of services and pricing here.

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Our Most Popular Sales Services

  • Sales Manager
  • Store Manager
  • Account Manager
  • New Business Manager
  • Sales Representative
  • Sales Accelerator
  • Kitchen Salesperson
  • B2B Remote Account Manager

Our Most Popular Sales Services

  • Advertisement Search
  • Headhunt
  • Suitability Assessment


We have carried out recruitments for various companies, including:

Wulff Oyj, Ruohonjuuri Oy, Remion Oy, Imperial Brands Finland Oy, Admincontrol Oy, Telko Oy, Aplicom Oy, Helpten Oy, HTH, NBO – New Business Office Oy, Mectalent Oy, Value Clinic Oy, Kuopion Saanal, Floorball Association

Reactron Technologies Oy & Recruitment Team

"We have found a similar, good-natured sparring partner."

Reactron Technologies is a young and growing software company founded in 2019, with a mission to act as a technology partner and support growth for startups and growing companies. In collaboration with the Recruitment Team, they have addressed challenges related to recruitment and employer branding.

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