Industry
Recruitment Team & Retail & Consumer Products
Further Information and Sales: Mikko Kaikkonen Applicants: Elina Liikka
Further Information and Sales: Mikko Kaikkonen Applicants: Elina Liikka
Retail trade and consumer products have a relatively large workforce. It is characteristic of the sector that the so-called performing workforce is very fast-moving, often changing, and tied to shifting schedules. In such cases, temporary employment agencies often assist companies in managing and coordinating the necessary workforce.
Managerial and expert-level personnel are traditionally well-trained, and well-known brands often receive numerous open applications from graduates of higher education institutions. The dynamics of labor mobility in the fast-moving consumer goods (FMCG) and durable goods companies are linked to economic cycles, as the trade in durable goods can be very cyclical.
Modern solution sales pioneer NBO is in a significant development phase. Founded in 2010, New Business Office serves over 30 top brands in its field, supporting their sales with modern new customer acquisition.
NBO initiated a collaboration with Rekrytointitalli because growing demand required new talents quickly. NBO's sales started to gain momentum in the fall of 2020, and to support this growth, they needed new B2B sales experts. In recruitment, NBO decided to use a partner because the company's leadership wanted to focus on core activities.
The partner responded promptly to the recruitment needs. With the help of Rekrytointitalli, NBO found several new experts.
"The recruitment process went very smoothly and easily," says Tuuli Törmäkangas, HRD Manager at NBO.
The recruitment of new experts began in September, and two months later, NBO hired two new B2B sales experts. After that, new New Business Managers were hired steadily.
"Elina quickly grasped our needs and the kind of experts we were looking for," says Tuuli Törmäkangas, referring to Elina Liikka, a recruitment consultant who handled NBO's recruitment process at Rekrytointitalli.
According to Liikka, the collaboration with NBO has been open and effortless.
"It has contributed to the rapid implementation and success of recruitment projects. It has been a real pleasure to be involved in NBO's growth," she says.
The recruitment process also received praise from NBO's new B2B sales experts. Contact on LinkedIn was considered interesting, interviews were pleasant, and the recruitment process was smooth.
"I might not have been as interested in the position if Rekrytointitalli hadn't contacted me directly on LinkedIn. After the initial contact, I looked into the company, and it seemed interesting," says Teemu Tuomainen, New Business Manager at NBO since spring 2021.
"Talking with Elina felt natural—more like a conversation than a job interview," says Carlos Soto, who started working at NBO in the winter of 2021.
Both Soto and Tuomainen were involved in other recruitment processes at the same time. They applied to NBO after receiving a LinkedIn contact message stating that NBO was hiring.
"I checked the company's website and became interested immediately," says Soto.
One week after the interview with Rekrytointitalli, both were informed that they had passed to the next stage and would be interviewed by NBO. For Teemu Tuomainen, the experience with a recruitment partner was his first—and a good one.
"The recruitment process was open and well-communicated. I knew where we stood all the time. And I knew that if I wanted, I could have asked Rekrytointitalli for tips on the job interview. Overall, I had a good feeling about the recruitment," says Tuomainen.
Recruitment, at its best, is a streamlined process with only winners. An organization that finds dedicated employees, and individuals who get to use their expertise. When several new experts are found in a short time, we can talk about exceptionally successful recruitment.
Quantity alone does not make recruitment a success; quality does. According to Tuuli Törmäkangas, HRD Manager at NBO, using a partner in recruitment requires trust.
"Does the recruitment partner understand the nature of our business and the type of expertise we need and the kind of people we are looking for? Can an outsider understand the atmosphere and dynamics of the work community when they are not in contact with us daily?"
"In our discussions with Rekrytointitalli, we got the feeling that we understood each other. It brought confidence and peace to the recruitment. And trust that the partner knows how to focus on the right things in recruitment," says Törmäkangas.
According to Törmäkangas, the partner added various value to NBO's recruitment:
"The partner helped us save time and focus on our core business. We didn't waste extra energy thinking about recruitment. We could trust that the collaboration works and that Rekrytointitalli would find good candidates for us to interview."
"The partner brings experience, insight, and the right contacts to recruitment," says Törmäkangas.
"The partner has extensive experience in recruitment and various industries, as well as a lot of experience with different applicants and how to highlight their skills in the best possible way in the early stages of recruitment. It benefits everyone."
Teemu Tuomainen and Carlos Soto have quickly settled into their new roles. They have quickly become part of NBO's low-hierarchy team.
"I've had responsibility from the start. And I've already learned a lot. The job is even more than I expected. I'm really satisfied," says Soto.
"We've got wonderful people on our team. We have a really good team," says Tuuli Törmäkangas, HRD Manager at NBO.
Roles Sought:
New Business Manager, B2B Sales Role
Service Used:
Hybrid Recruitment
Collaboration Began:
2020
Projects Completed:
10+
Additional Information:
Elina Liikka, Rekrytointitalli
040 161 2474
elina.liikka@rekrytointitalli.fi
Julkaistu 10.10.2023
The Recruitment Team offers a variety of solutions in the retail and consumer goods sectors. In most cases, we are involved in managerial or expert-level recruitment, for which our typical assignments involve advertisement searches or hybrid searches combining advertisement searches with headhunting. We provide a 12-month recruitment guarantee for our placements.
It is also quite typical in the industry that potential candidates undergo an aptitude assessment, for which we use the MPA tool. This tool allows us to assess the fit of the new person in the team and support onboarding. Find out more about our range of services and pricing here.
We have conducted recruitments for the following companies, among others: Ruohonjuuri, Imperial Brands
NBO, a partner in modern solution sales, needed an agile expert for recruitment. With the help of the Recruitment Team, NBO found several new B2B sales experts in six months.