Retail and Consumer Goods Labor Market
Retail and consumer product sectors have traditionally been some of the most labor-intensive industries in Finland. These sectors are also highly heterogeneous in terms of job roles, employers, and workforce. In recent years, the rapid shift from physical retail locations to e-commerce has been one of the most significant changes in the general business environment in a long time.
Retail Transformation Retail, in essence, refers to any consumer trade where a consumer purchases a physical product. It is estimated that retail employs 110-120,000 people in Finland.
Key trends in the industry include:
- Automation of fast-moving consumer goods (FMCG) retail locations
- Focus on larger units and partial transition to online orders and transportation services
- In the case of durable goods, the shift to online platforms has been even more pronounced
- Service design and logistics have become highly significant factors
Market for Producers of Consumer Products On the FMCG side, selling products through retail remains the mainstream approach. However, a growing trend is that, thanks to more efficient logistics markets, companies are selling their products directly to consumers or through fewer intermediaries.
For durable goods, the number of online orders is growing significantly, and foreign markets are often almost as accessible for online orders as domestic markets.