Industry

Recruitment Team & Marketing

Further Information and Sales: Mikko Kaikkonen Marketing Applicants: Elina Liikka

Marketing Recruitment & Headhunting

In marketing, recruiting companies providing services and in-house marketing units are two entirely different entities. The recruitment of marketing companies largely relies on networks (seniors) or an intern system (juniors). In contrast, the recruitment of an in-house marketing unit is heavily based on advertisement searches or headhunts, often involving the use of recruitment consultants.

The marketing industry, as a whole, enjoys a favorable position in terms of careers, with marketing roles considered meaningful in the labor market. Permanence is not a major challenge. There is a relatively large labor supply in the industry, and prominent corporate brands, in particular, face a shortage of skilled employees. However, the fast-paced nature of the industry means that the pool of top talent is relatively narrow.

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Marketing Job Market

The marketing industry can be divided into different segments – we distinguish between a company's internal marketing unit and marketing companies that provide services to marketing units.

While the ultimate goal of marketing remains much the same as it did a hundred years ago (to make an impact), technological advancements have opened up new avenues for marketing. However, with technological development, people's behaviors have also changed.

Persistent trends in marketing in recent years include:

  • Interactivity, e.g., on social media
  • Digitalization and measurability
  • Growth and utilization of data
  • Fragmentation of marketing channels

The concept of continuous learning has become increasingly prominent in the career paths of marketing professionals. In companies, marketing experts often have longer "life cycles" within the company compared to their counterparts, such as salespeople, primarily due to differing job descriptions.

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Recruitment Team Solutions

When considering the recruitment of a marketing professional, we often begin by discussing with the customer the direction in which the company is looking to evolve its marketing efforts and the new elements the candidate should bring to the company. Following this, we determine what makes the company appealing to the prospective candidate and what elements should be part of the profile of suitable marketing candidates. The role can be tailored based on this discussion. Additionally, we emphasize the importance of a successful onboarding process. The MPA test we use provides valuable insights not only for the recruitment decision itself but also for planning the orientation and development of the individual.

Our typical assignments include advertisement searches or a hybrid approach that combines advertisement searches with elements of headhunting. We offer a 12-month recruitment guarantee for our placements. Learn more about our range of services and pricing here.

Roles We Have Recruited During the Past Year

  • Marketing Manager
  • Digital Marketing Manager
  • Marketing Assistant
  • Marketing Coordinator

Our Most Popular Services in the Marketing Industry

  • Headhunt
  • Advertisement Search
  • Suitability Assessment

Our References

We have conducted recruitments for the following companies, among others:
Ruohonjuuri Oy, FinSoffat Oy, Voyantic Oy, Mectalent Oy, Sievi Hyvinvointitilat Oy

Reactron Technologies Oy & Recruitment Team

"We have found a similar, good-natured sparring partner."

Reactron Technologies is a young and growing software company founded in 2019, with a mission to act as a technology partner and support growth for startups and growing companies. In collaboration with the Recruitment Team, they have addressed challenges related to recruitment and employer branding.

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