Marketing Job Market
The marketing industry can be divided into different segments – we distinguish between a company's internal marketing unit and marketing companies that provide services to marketing units.
While the ultimate goal of marketing remains much the same as it did a hundred years ago (to make an impact), technological advancements have opened up new avenues for marketing. However, with technological development, people's behaviors have also changed.
Persistent trends in marketing in recent years include:
- Interactivity, e.g., on social media
- Digitalization and measurability
- Growth and utilization of data
- Fragmentation of marketing channels
The concept of continuous learning has become increasingly prominent in the career paths of marketing professionals. In companies, marketing experts often have longer "life cycles" within the company compared to their counterparts, such as salespeople, primarily due to differing job descriptions.